Cautley
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Cautley is the current franchisee of the Yorkshire & Lincolnshire Network Six region. It is owned by Vanquish Broadcasting Ltd. Cautley is broadcast in standard defintion on all platforms held by Network Six, including Freeview.
Originally known as tvCautley, the station rebranded as cautleytv during the 2008 Christmas season. In response to viewers' and continuity announcers' tendency to refer to the station as simply Cautley, the name was officially shortened in January 2010. A new logo was also launched, although it is rarely seen on screen with the Diamond device taking prominence. The current ident package launched in January 2009, modified and added to in January 2010.[1]
Cautley_shift, a 1 hour timeshift of the station, launched on 20th March 2009.
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[edit] History
In summer 2007, long serving broadcaster Phoenix Television pulled out of their Network Six operations which included White Rose Television, the then current franchisee of the Yorkshire & Lincolnshire region. In October 2007 a franchise round was held to determine the new franchisee for the region. Five bids were submitted and the subsequent franchise round was closely contested between Regal Media's bid, Cautley Television and Vanquish Media's bid, tvYorkshire. The result was a tie between the two bids, each earning a total of three votes each. It was decided and approved by both the 6CA and Network Control, that Regal Media and Vanquish Media would jointly run the franchise, with each company owning an equal share in the new franchisee. On 1 November, 2007 White Rose disappeared from Yorkshire's television screens and the tvCautley diamond greeted viewers for the first time.
In September 2008, Carte Regal announced a restructure, in which it agreed to sell its 50% stake in Cautley Broadcasting Company Ltd to Vanquish Media, therefore handing full control of tvCautley to Vanquish Media.
cautleytv successfully rebid for its licence to broadcast to Yorkshire & Lincolnshire in the 2009 franchise round.
[edit] On Screen Identity
From launch to December 2008, tvCautley's identity was based on the theme of lines. The 'Six Lines' motif complimented tvCautley's geometric styled logo as well as representing the network tvCautley is part of, Network Six. Idents included jet vapour trails and strands of confetti from a football stadium. The idents were designed by Vanquish Media broadcast, now Voila Marketing.
New idents launched in January 2009. The six lines theme were retired and their replacement idents now focus on the diamond logo itself.
Cautley's logo, dubbed the 'Cautley diamond', is based on former sister station Rowby's rectangle logo.
[edit] Filmscene
Filmscene is the brand used to highlight films on cautleytv. The brand was launched in June 2008 to coincide with the network premiere of the 2005 animated film, Robots. Filmscene has its own distinctive presentation, utilising the six lines motif. The Filmscene idents are also set to be overhauled in January 2009 to match cautleytv's new presentation.
[edit] SIDEKICK
- Further information: SIDEKICK
SIDEKICK is cautleytv's video on-demand service, allowing viewers to watch cautleytv's regional programmes up to 30 days after their original air date. The service is set to be 'beefed up' during 2009 with more imported programming expected to be made available.
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