Emoa Radio

Emoa Radio is a subsidiary of Emoa Group created in November 2008, which provides radio services in the Midlands, North East England and Northern Scotland. Emoa currently operates two station brands: lner; a regional North East based station, and VIBRA, a dance and pop music network with four regional variations.

LNER

 * Main article: LNER

LNER is a 24 hour mainstream pop, rock and talk station for North East England, complementing NETV. It is targeted at the 15-35 market, and competes with Independent Local Radio stations.

VIBRA

 * Main article: VIBRA

Vibra is a dance and electronic station with a clear focus on music over talk, and is broadcast in the Midlands, North East and Northern Scotland. It is targeted at a similar demographic as LNER, however has more of a closer connection with the music and nightlife scenes, and competes with the likes of Galaxy.

Velvet Radio
Mercia West and Emoa Radio had previously been working on a new local station for the West Midlands, initially titled "Project Flash" but later re-named "Velvet". Use of the Mercia name for radio purposes is forbidden, due to the existence of established Mercia FM. This plan was however dropped as the Midlands radio market was already significantly saturated, and plans for a new 50-50 talk and classic hits station are in the plans, again under the name Velvet.

Sell-Out Radio
Sell-Out Radio is another planned non-regional network similar to Vibra, in the planning stage by Emoa Radio. Sell-Out would broadcast typically what are considered to be "classic hits" from the late seventies to today, featuring pop, rock, electronica and indie. The station would also cover a number of live gigs and events nationwide, currently negotiating with LiveNation and a number of record labels. It would be primarily targeted at 18-45 age range, slanting more towards males, and include daily talk features. The station is expected to be be available on ERC Media's Multiplex 3 in the North East, Midlands and Northern Scotland, along with gaining DAB carriage nationwide and on Satellite and online.