Viridian Media Industries

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Viridian Media Industries is a Nottingham-based media organisation which is most notable for its ownership of multi-channel cable network Viridian Cablevision.

History
Viridian Media was formed in 1987. It owned local newspaper "East London Express", until it was purchased by Associated London News in 1989. During that year, Viridian bought a stake in London Weekend Television (LWT), but sold it soon after. After the success of the Sky satellite network, Viridian expressed a desire to get more involved with television. By late 1991, plans were being put into place for "Project V2". This was eventually shown, in a press conference in April 1992, as "Viridian Cablevision". Finally, at 5:00pm, on the 12th of August 1993, the then five-channel network opened, with a cross-channel opening ceremony, lasting all day. In 1996, Viridian relocated from the small East London offices they had had since their establishement in 1987, to a purpose-built studio complex with office space in Nottingham, which was called Neo Viridian Tower. They retained the space in London, however.

The Future
In 2008, Viridian announced plans to get involved with Network Six, sizing up various regions as target to bid for at the next franchise round. Viridian formed some affiliate companies to eventually bid for franchises. Unfortunately, due to other factors, these did not happen, and no bids took place, with Viridian using the time to prepare for future franchise rounds.

In 2009, Viridian renamed the various wings of the company from the generic "Viridian Example" to separate names, all under the house style of colours, to coincide with the announcement of "Indigo Internet", to go online within the year. The production arm was completely rebranded from "Viridian Productions" to "Sapphire Studios" while the advertising department became "Alizarin Advertising". In a press conference, Viridian claimed that the Alizarin name comes from the fact that "when alizarin and viridian are mixed, they create a perfect black. That's what we hope to achieve. Perfection."