On-air identity

An on-air identity is the method of naming television channels whilst on air.

Within regional networks such as Network Six, a regional on-air identity format is used. Regional on-air identities is a method of using a name specific to a regional area or company, and replaces the name of the national network whilst broadcasting on-air. In addition, regional on-air continuity announcements may also be used. Some franchises do not use regional on-air identities overnight whilst programmes are shared with neighbouring companies.

BBC One and the ITV Network in England uses both regional and national on-air identities, with the former being used prior to regional programmes, and the latter used in accordance with non-regional network programming.