Ident

An ident is a method of showing a television channel's identity, which may or may not include an additional announcement over the top. Most modern television idents are in video form, however they originally started off as static cards or physical mechanical devices.

Overall trends in idents accross UK television in recent years:


 * 1930's-1970's: Mechanical devices and static cards
 * 1980's: Plentiful use of computer effects and computerised music; static cards
 * 1990's: Variety of techniques, predominately computerised graphics and later filmed sequences
 * 2000's: Mainly filmed sequences with computerised graphics