NETV Breeze

NETV Breeze was a local service provided by NETV. It made use of NETV's Freeview capacity and broadcast repeated regional TV programming.

The channel was initially announced with much bravado in late 2008 to launch in early 2009, to tie-in with Emoa's online VOD portal, Breeze. The use of the channel on Freeview was however unclear, as it used a video-on-demand brand for a linear TV channel of regional repeats. It was postponed until late 2009 when it finally launched in December on the platform. The channel broadcast all editions (North and South) of daily news bulletins repeated throughout the day, along with the previous edition of NETV Focus, current regional programmes and occasionally archived regional programmes. The channel was not subregionalised and broadcast all editions of NETV News to both subregions. An agreement was reached with Top Up TV for the main 6pm bulletin and a select number of regional programmes to be downloaded to the TUTV DTR in overnight hours.

Adverts were carried on a 30-minute interval but the channel used only NETV idents and presentation, and lacked verbal continuity. It was barely advertised by NETV, who more openly advocated the online VOD regional portal, then Breeze VOD. Breeze VOD was relaunched in November 2010 as 'eSee' and incorporated a far greater regional service for both editions of NETV. NETV Breeze on Freeview eventually closed on 20 December 2010. The reason for closure was put down to poor viewership and the availibility of NETV+1, which already repeated regional programmes.

Initially, it was broadcast from 9.25am through to 5.59am. Its hours were cut significantly in May 2010 to 9.25 - 22.40, and finally to 9.25 - 18.00 in September 2010. Its overnight hours were leased to Teleshopping and gambling providers.

Emoa is currently consulting on the future of the slot and is currently working on a new channel which would encorporate regional news and programming in addition to Network and commissioned shows, currently under the working name "ETV2". This would be a shared service with at least Mercia, with regional opt-outs. Such a service will require authorisation from the Network.

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